Not only catering to the luxury and premium industries, but luxury packaging can also enhance your presentation and promotional needs in any industry. According to the publication “Private Label Buyer,” studies have shown that the appearance of packaging increases the chance of creating a better competitive advantage for your company.
Many businesses prefer the option of a premium box. However, a large portion of business budgets put towards the packaging of the product can make you hesitant.
This guide will shed some light by providing you with 5 methods on how to create your luxury packaging in the most cost-effective way possible!
Use folding carton
Although rigid boxes are typically the choice for many luxury brands, you can instead choose less costly materials such as folding cartons.
Folding cartons help you customize easily their style and structure. While you are still guaranteed a lower price point than a rigid box material. It is also faster to produce.
Not only are these more affordable, but they are a lot more eco-friendly and can be stored much more easily with their fold-able features.
The Smaller is Better
Smaller boxes not only cost less in regards to printing, but they also cost less when it comes to shipping. For this reason, it is always best to try and make your dimensions the smallest size possible.
This helps to save costs in the long run and cut out the additional shipping charge.
We can pay attention to the size of the product. A bigger box is typically not recommended as it ends up having additional space that may damage the product during shipping.
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Focus on the Artwork
Depending on the printing capabilities and the manufacturer that you choose to produce your boxes, you can get away with creating lavish artwork without paying any extra fees.
If you’re looking to make your packaging look more luxurious, this is where you want to focus your efforts. It doesn’t matter what color you use or the style of the artwork, your budget will remain relatively the same.
Minimalism is also an option you may want to consider. Many luxury brands choose this style to prove their sophistication and class.
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The Final Touches
Adding coating, additional processes, and unique die-cuts are the final touches to creating premium but cost-effective packaging. Opting for other treatments can help enhance, highlight, and lift your design.
There are plenty of treatments you can apply to the packaging that highlight and retain a premium look and feel to the product.
We can work with light – The way light interacts with your box design is crucial. Use contrasting finishes and coatings (foil stamping, lamination, etc.) to provide an attractive look in any lighting.
Include texture – The feel of a box can be just as important as its visuals. By including an embossed feature or another tactile element, you further engage the senses for an unforgettable experience.
Working with the Right Manufacturer
When producing luxury packaging, it is vital that you collaborate with packaging experts that can guide you through every step of the process.
Look for a manufacturer that can, not only provide the best cost reduction recommendation for your project but also assist you from ideation to fulfillment.
Starprint Vietnam is proud to provide a variety of solutions to produce luxury packaging in the most cost-effective way. For any inquire: please send us at firstname.lastname@example.org
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