CASE STUDY 6: Fireball Heart-shape Rigid Box

Client: WestRock

Valentine’s Week 2020, the FireBall brand launched a unique gift box with a limited quantity in the US and Australian markets. Not flowers, chocolates, or lovely gifts, Fireball brings a passionate, unforgettable wine flavor to the recipient. With the unique gift, the new appearance of the packaging is also chosen to build this brand. FireBall’s partner: WestRock has selected Starprint as the box packaging manufacturer for this product line.

Source image: Internet

Fireball’s heart shape is the highlight and is also a challenge for many packaging companies. At that time, no Vietnamese packaging company was able to automatically process heart boxes with a quantity of more than 200,000 boxes. In order to meet customers’ requirements in just 2 months, Starprint team actively found solutions and proposed solutions: changing the edge liner paper, investing in buying machines & conveyor lines & glue molds to chase the leading time.

Heart-shaped box design, half cut with transparent edges, to display the bottles inside. We have implemented a half heart die-cut technique with precise cutout, bringing realistic visual effects to the rigid box.The box includes 10 50-ml bottles, so make sure customers have a designated driver.

Source image: Internet

To enhance the brand’s personality, Starprint cares not only about the design but also about the surface materials. We apply a soft-touch effect, which creates a different feeling. It also helps to protect the box from scratches and preserve color fastness for the packaging.

Source image: Starprint Vietnam

In Valentine’s Week 2020, the Fireball heart wine rigid box had received the love of many customers in the US and Australian markets. The product was constantly out of stock because of the idea of ​​a unique gift box design. Starprint Vietnam is proud to be the only outsourcing unit in Vietnam that can produce the heart shape structure rigid box for clients with high quality, in the fastest time.


Size: L 304mm x W 306mm x H 30mm

Paper: Art Card, Couche

Print: Offset Printing

Color: CMYK, Pantone

Effects: Matt OPP Coating, Hearshape box, Die-cut

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