Throughout Asia, Mid-Autumn Festival has been celebrated as the most traditional holiday every 2nd half of the year. Even though this family reunion-based occasion falls on September 21 this year, luxury brands commence showcasing their stunning mooncake gift boxes much earlier than the actual celebration, at the same time rewarding their dedication to valued customers, […]
Category Archives: Market Trend
10
Sep
Sep
The spread of the Covid-19 pandemic has had a significant impact on the paper packaging market. Companies are experiencing difficulties in sourcing, production, and meeting market demands, in addition to the effects of the nationwide lockdown. Accordingly, keeping up with the latest trends in the paper packaging industry is essential for the firm development of […]
23
Aug
Aug
Following the creative wave of packaging design in the decade of 2020s, the designers are blowing life into printed packaging designs with a variety of materials, graphic elements and even colour palettes to help bring a sense of luxury, sophistication, and eye-catching, increasing the percentage of picking up your product with just a glance. As […]
22
Aug
Aug
There is a famous proverb that said: “Parents, they didn’t leave you when you were young. So don’t leave them when they are old”. This proverb has entered the subconscious of every Vietnamese for a very long time. But when it comes to adulthood, we become busier with jobs and our own family. Sometimes, we […]
12
Aug
Aug
Sustainability, notably regulatory and public concerns about single-use packaging waste, is merging with other significant trends to drive big changes in consumer packaging, such as moving from unsustainable packaging to paper packaging. Companies and retailers in the Fast-Moving Consumer Goods (FMCG) industry are moving on this issue as well as taking proactive steps to either […]
28
Jul
Jul
Online business trend is increasing. Similarly, the demand for custom rigid boxes is also increasing, it has become compulsory because it has an essential effect on the marketing strategy. Many businesses are using these boxes to advertise the true value of the products as well as to present their products and goods in the most […]
22
Jul
Jul
The design trends of printed packaging constantly change to meet the different demands of consumers. If you desire to design the printed packaging for your products, consider these design trends. They may help your products stand out from the competitors’. In the pandemic time, we will see the explosion of e-commerce platforms and their importance […]
20
Jul
Jul
Packaging is one of the most important but underrated components of most marketing campaigns. When thoroughly designed, a brand’s packaging may even surpass other forms of advertising. This is even more true for luxury packaging businesses because how your products are packaged is a part of your brand’s overall communication. If you’re thinking about using […]
16
Jul
Jul
For the last few years, rigid box has been the talk of the town. The need for this type of box for the packaging of fragile and valuable items is particularly strong in the world. They are commonly used to protect luxury products such as liquor bottles, mooncakes, cosmetics, food, or gifts… The stiffness of […]
12
Jul
Jul
Gen Y, who was born from 1980 to 1994 is a group of customers with great purchasing power, becoming the top concern of many brands. To conquer this generation, brands need to understand the psychology and behavior of Gen Y to have an effective printed packaging identification strategy. If product marketers are interested in attracting […]