How does Structural Design Impact Packaging?

A long time ago, marketers usually used TV, radio, newspaper, and print campaigns to increase brands’ market position. Although time changes, customers have shifted, product packaging continues to be one of the most powerful and cost-effective ways to convey a brand’s story. Brands can expand, get noticed, and do a lot more with structural design for their packaging. Memorable package solutions and unique structures can delight customers or even influence buyers’ behaviour.

So what is structural design? The structural design of the packaging is a modern-day package that can be used as a marketing tool to optimize a brand’s message while also improving the end-user experience. It breaks traditional packaging to make sure that your product packaging always stands out and leaves a considerable impression.

Here are some ways that the structural design might help customers have a better experience with your products.

1. Structural design increases functionality

If your packaging is a part of the product, such as ketchup bottles, toothpaste tubes, or milk cartons, then it is needless to say that developing the functionality plays a massive role in the product’s quality.

Increase functionality

There are a lot of examples of brands that get this right, and one of them is Nestle, the most well-known food and beverage brand in the world. The Starbucks House Blend by Nescafe Dolce Gusto makes consumers easily remove a single one of capsules and carefully close the packaging to avoid the leftovers damaging.

Starbucks House Blend by Nescafe Dolce Gusto

2. Improve “feel” factor

When we talk about communicating a specific “feel” with a packaging, creative and structural design work hand-in-hand. For example, Apple has succeeded with its modern, minimalist, and white finishing. Though it looks simple, consumers feel refined and innovative while seeing its packaging.

improve “feel” factor

On the other hand, Apple is just as intentional when it comes to structural design. Apple is reported to have invested in improving the suction of its package lids to get the timing exactly right to assist build up anticipation.

3. Easier transportation

Versatility in terms of transportation and the ability to carry on-the-go things also play an important role. Yoplait Go-Gurt is a perfect example of how a product can entirely change a market. Yoplait has turned the market on its head by solving an industry-wide need: yoghurt that could be transported for school lunches and on-the-go snacking. Gogurt’s structural packaging made it easy to bring yoghurt on the go without bringing a spoon with you.

easier transportation

4. Stand out on the shelf with unique structural design

Another way the structural design might affect your brand is that it can help your products be outstanding on the shelf. A unique structural design can combine distinctively shaped cut-outs, embossed or debossed logos, and incorporate uniquely distinguishing features of the brand. As a result, customers will easily recognize the brand.

stand out on the shelf

A good example is the Starprint team’s design for FireBall on Valentine 2020. The gift box has a heart shape, which makes the packaging more different and noticeable. Many customers adored and were impressed with the design of this heart box on that occasion.

heart shape packaging complicated structure design

Packaging structural design has an essential role not less than graphic design. Its importance is illustrated in product marketing, the establishment of a positive relationship between the product and the customer, and the introduction of a strong brand. If well-planned and developed, the structural design will create a significant competitive advantage and point of distinction.

essential role of structural design

At Starprint, we design attractive structural packaging solutions that are cost-effective and support a strong business case. We also connect the dots between people, technology, and business. Starprint is a partner that can help you find out the best packaging solutions. You can click here to discover our unique structural designs that we have made for many product packaging, or contact us to have the most effective solutions for your packaging.

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