Sustainability, notably regulatory and public concerns about single-use packaging waste, is merging with other significant trends to drive big changes in consumer packaging, such as moving from unsustainable packaging to paper packaging. Companies and retailers in the Fast-Moving Consumer Goods (FMCG) industry are moving on this issue as well as taking proactive steps to either enhance the sustainability of their packaging or fundamentally rethink their packaging systems.
The growing awareness of customers continues to push brand owners’ sustainable packaging missions. According to the Nielsen Global Corporate Sustainability Report, around 66% of customers indicate they are willing to pay more for items packaged in environmentally friendly paper packaging. Consumers appear to value recyclable packaging the most since it is something they can do to contribute. Recycling, on the other hand, is now a burning issue in several areas. This may force businesses to utilize more eco-friendly packaging instead of unsustainable materials to catch up with the trend.
1. Laundry detergent paper packaging
Approximately 500 billion plastic bags are consumed each year, 1 million plastic bottles are used every minute. The quantity of plastic garbage is estimated to be 300 million tons, equivalent to the weight of the whole human population. By 2050, global garbage output is predicted to grow by 70%, reaching 3.4 billion tons.
Some of the most common packaging materials used in the detergent industry:
- Paper-based packaging, e.g. folding cartons for dish-washing tablets
- Rigid plastic, e.g. PET for bottles
- Flexible plastic, e.g. for plastic pouches for laundry gel capsules
- Metals, e.g. for maintenance or air care aerosol cans.
Several companies have set lofty goals for themselves, such as using 100% recycled materials in the creation of new packaging to reduce the usage of virgin materials. Cold Power brand is a great example of this trend.
2. Food paper packaging
In recent years, discussions regarding innovative food packaging designs have been mainly on sustainability. What choices can we make to reduce our environmental effect and better protect the environment from unwanted waste? The most obvious solution seems to be to use fewer plastics and optimize the necessary packaging usage (such as limit creating too much packaging for a product or use recycled packaging material).
3. Personal care packaging
The pandemic has made consumer shopping habits change significantly. In 2020, the personal care and cosmetics market grew at a rate of 7.5% because of the expanded awareness related to personal grooming. Increasingly, consumers are also looking for products in more convenient and more sustainable packages.
65% of customers desire to make a positive impact on the world. Changes in container size and recyclability are being demanded by many customers, particularly those who buy online. Consumers care about the environment, and they want packaging that can be recycled and separated easily.
This is an opportunity to convert obstacles into opportunities for innovation and growth. With the proper standards in place, you can access your effect as well as make informed decisions that will help your brand achieve the long-term, positive environmental impact.