The spread of the Covid-19 pandemic has had a significant impact on the paper packaging market. Companies are experiencing difficulties in sourcing, production, and meeting market demands, in addition to the effects of the nationwide lockdown. Accordingly, keeping up with the latest trends in the paper packaging industry is essential for the firm development of […]
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For the last few years, rigid box has been the talk of the town. The need for this type of box for the packaging of fragile and valuable items is particularly strong in the world. They are commonly used to protect luxury products such as liquor bottles, mooncakes, cosmetics, food, or gifts… The stiffness of […]
Gen Y, who was born from 1980 to 1994 is a group of customers with great purchasing power, becoming the top concern of many brands. To conquer this generation, brands need to understand the psychology and behavior of Gen Y to have an effective printed packaging identification strategy. If product marketers are interested in attracting […]