Packaging is one of the most important but underrated components of most marketing campaigns. When thoroughly designed, a brand’s packaging may even surpass other forms of advertising. This is even more true for luxury packaging businesses because how your products are packaged is a part of your brand’s overall communication. If you’re thinking about using […]
Tag Archives: printed packaging
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Gen Y, who was born from 1980 to 1994 is a group of customers with great purchasing power, becoming the top concern of many brands. To conquer this generation, brands need to understand the psychology and behavior of Gen Y to have an effective printed packaging identification strategy. If product marketers are interested in attracting […]