The spread of the Covid-19 pandemic has had a significant impact on the paper packaging market. Companies are experiencing difficulties in sourcing, production, and meeting market demands, in addition to the effects of the nationwide lockdown. Accordingly, keeping up with the latest trends in the paper packaging industry is essential for the firm development of any printed packaging agency since they can reveal consumers’ interests and intentions.
If you are thinking your business is under influence of this trending topic, let take a look at the five newest trends below:
1. E-commerce development in the paper packaging industry
The rapid growth of online shopping and delivery-on-demand services has fueled the ascension of E-commerce. Clients tend to find online information in advance to give them an overview before making decisions, hence, businesses nowadays require user-friendly websites where clients can look up product details or company services while simultaneously clicking the “Purchase” button. In many cases, your website is the first thing your clients see, a tip is that it should be eye-catching with an outstanding interface to be remembered by the user.
2. Diversified interests of customers
Businesses can navigate their strategies and techniques by tracking their customers’ behaviors, interests, and desires. As a result, client’s satisfaction with the company’s products and services increases drastically. Thus, before embarking on any project design, a company must first understand its customers to create trending designs that meet the growing demands.
3. Fast delivery service
Buyers always want their packages to arrive as soon as possible. Paper packaging is a versatile and cost-effective method of protecting, preserving, and transporting a wide range of products; it can also be easily customized to meet the needs of customers. Paper packaging has advantages such as lightweight, compaction, and sustainability, which make it an essential component for packaging to reduce delivery time and ultimately gain client satisfaction.
4. Social media trends
Social networking sites such as Facebook, Instagram, Tiktok, Youtube with their specific tools are playing an important role in marketing and sales. A viral post can attract millions of viewers, boost sales, and gain new loyal customers.
Emphasizing the product’s uses and what it offers through the paper packaging’s appealing appearance and impressive coloration is always the top pick for a brand product that attracts clients to your business.
5. Environmental considerations in the paper packaging industry
Eco-friendly packaging solutions have become a standard rather than an exception for packaging companies all over the world. Within the recycled materials market, paper packaging is the largest sector and it will continue to grow. The market is being driven by an increase in consumer awareness of environmental issues. Therefore, awareness of this element will help packaging companies to be more flexible in product conceptualization.
The five trends listed above have a significant impact on packaging companies. Starprint Vietnam offers multiple ideas for printed packaging, just a click away. Leave a message here if you have any questions or click here to find out more about our products.