Whether it’s a strong espresso, a frothy latte, or a deep, rich brew, more and more people consume coffee than ever before. But why is that? Is it any surprise or wonder that makes it become one of the world’s most popular beverages? Grabbing a cup of coffee on the way to work has become a part of many people’s daily routines.
But how can you stand out in such a crowded market? Apart from having a fantastic and high-quality product, the greatest approach to be outstanding is through eye-catching packaging. Here, Starprint has some trendy coffee box design ideas that you can consider. We hope this will inspire you!
1. Paper coffee box
Because of the distinctive colours of coffee that recall rustic and simple, paper packaging is now a design trend favoured by many coffee brands. One of the advantages is that the paper packaging design focuses on highlighting the brand name and distinctive logo directly in the middle of the box by using only its typical neutral colours. This basic design should not be overlooked since the visual result is truly unexpected; buyers will remember the aspects of the brand for longer, which is exactly what any company wants when developing product-centric strategies.
In addition, paper packaging is also a trend used by many agricultural product processing enterprises thanks to its minimalist as the rustic characteristics of the earth.
2. Natural inspiration
Coffee is a natural product that is a wonderful gift from nature to humans. Many brands have based their coffee packaging designs on this inspiration, resulting in many stunning package types. Packaging that mixes paper materials with nature-inspired artwork also conveys an environmental friendliness and environmental protection that many consumers nowadays are very fond of.
Imagine your coffee package portrays lively images of enormous green coffee fields, pure white coffee flowers, and rich basalt red soil. This package will surely win many hearts from customers since it confirms the product’s safe origins and gives them a sense of closeness to nature.
3. Sense awakening coffee box design idea
The allure of a coffee drink keeps people coming back for more. The colourful, vivid images trigger desires, awaken the senses, and stimulate the taste buds. These packages also attract more clients’ attention and rekindle their desire to purchase.
You can apply the picture of shiny brown coffee beans or a tasty hot cup of coffee in the packaging. This will create a sensation of satisfaction and relaxation for clients. Thanks to its marketing effectiveness, numerous coffee brands have adopted this concept in their package.
4. Farmer’s inspiration
Coffee beans are either a product of agriculture or the result of many days of cultivating, harvesting, and early processing by hard-working farmers. Therefore, bringing farmer inspiration with rustic style into the packaging design will make customers enjoy the authenticity. They will more appreciate the gift of nature and admire the enthusiastic efforts of farmers.
5. Storytelling coffee box design
There are a variety of coffee packages that use distinctive drawings to tell the story of the product and its brand. This type of idea creates liberal, colourful, and inspired packages. In addition, packaging with an iconic story piques customers’ interest and makes them want to try the product. The current trend in coffee packaging prefers symbolism to the clunky and cumbersome design of the past.
Attracting new potential consumers and creating brand loyalty is paramount for all brands. It’s a challenge that every business must face. That’s why having well-thought-out, on-brand packaging for coffee is critical to your success on the market. It may assist you in attracting new clients, increasing customer loyalty, and strategically increasing revenue.
At Starprint, we have offered a wide range of exceptional packaging solutions and techniques that may help your company reach new levels. You can learn more about us here and discover our packaging here.